Manufacturing Reality Model

Simulation Elements

The Challenge – Driving Shareholder Value


The ultimate objective of any business is to drive shareholder value. In our current environment the goal continues to get more difficult. Markets keep changing while

getting more and more competitive. Short term resource demands must be balanced

with tough financial choices.


Successful organizations are operationally excellent. To get to and stay at the top

requires people who have the knowledge to compete at the highest level. They must understand the big picture and have the Business Acumen to make decisions to enhance and support the overall strategy.  In short they must recognize how their daily decisions impact the bottom line.


It all comes down to a basic question:

Do they understand how to drive shareholder value?


The Manufacturing Reality™ Solution – Designed to maximize ROI


Manufacturing Reality™ is a real world business simulation. Participants are members of the management team on one of 6 companies competing in a marketplace. They have complete control over all aspects of their business. They are faced with challenging situations requiring them to balance shareholder needs with profitability, cash and growth requirements. They have the ability to make important business decisions without risking real money. The challenge within the simulation is to drive shareholder value in a competitive real world situation.


Teams compete for 8 business years during the two day simulation.

They have to manage and control all aspects of the company including:

• The supply chain

• Inventory (incoming and finished goods)

• Sales and Marketing – including sales forecasting

• Manufacturing (Quality, Efficiency, Flexibility, Lean/Smart)

• Research and Development

• Capital Investments

• Cash Management

• Financial measurements (Balance sheet, Income statement)

• Developing and executing their strategy

• Responding to competition


They decide; the markets to attack; where and how to invest; products to develop; managing resources, measuring profitability. They physically and mentally connect with the simulation. Their success depends upon their ability to think strategically, adjust and adapt on the fly – kind of like the real world.


Every time the simulation is run, it is different because of the impact of the decisions made by each competing team. Teams must respond to the changing marketplace to achieve success.


Participants learn by doing vs. listening to lectures with

a stack of overhead slides.


CEU's Available


BMI is pleased to announce the offering of CEUs; Continuing Education Units for our NAED Distribution Reality program.


For more information contact us

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People Learn By Doing.