Healthcare Reality™ is an intensive Business Simulation. It challenges participants to manage their own Medical Center over a simulated 8 year period.


It emphasizes principles of Service Excellence and Lean Healthcare, such as Service

Line Flexibility, Operational Efficiency, Quality, and Research & Planning. Each team (Medical Center) competes for patients, markets and profit.


Medical University of South Carolina provided the intellectual capital needed to make

this learning tool a "Reality".


Specifically designed so participants understand:


How to develop a Medical Center Strategy, including:

• Developing a competitive advantage

• Researching and Planning for new service lines

• Developing Quality improvement plans

• Developing service line Flexibility and Efficiency plans

• Balancing planning with the Medical Center’s financial realities


How to develop a Marketing Plan, including:

• Understanding marketplace demand

• Balancing Medical Center service lines with market demand, capacity,

    and revenue constraints

• Planning marketing investments to generate greater demand

• Analyzing competitor strengths and weaknesses and identifying opportunities


Medical Center Financial Realities, including:

• How cash flows through the Center

• How cash flow impacts the Center’s ability to finance operations, update service,

    and meet market demand

• The impact of debt on maintaining and improving operations


How to improve Service  Operations, including:

• Quality, Efficiency, and Flexibility

• How well capacity is being utilized

• Investing in new technology


CEU's Available


BMI is pleased to announce the offering of CEUs; Continuing Education Units for our NAED Distribution Reality program.


For more information contact us

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